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Productivity without prosperity
Work gets reorganized faster than people can retrain or move, and the gains never reach most of them.
Animated gravity field
For every dollar spent making AI more capable, a fraction goes toward the institutions, skills, and norms that decide whether its benefits are shared or squandered. That gap is a choice. We are a coalition working to close it.
The idea / Introduction
Most of the effort and capital in AI goes to two tasks: making systems more capable, and aligning those systems with human values.
Both matter. But even a perfectly aligned system will underdeliver, or do real harm, if it is released into economies, governments, and information systems unprepared to receive it.
We call that neglected work reverse alignment: the deliberate redesign of institutions, norms, skills, and governance so that societies can absorb AI safely and share its gains widely.
Industrialization, electrification, and the internet each demanded decades of institutional invention before their benefits arrived. The companies of the assembly line looked like assembly lines. The institutions that governed the internet looked like the internet.
History suggests these adaptations are not optional add-ons to technological change. They are the conditions for its success.
Left unaddressed,
the mismatch produces three predictable failures.
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Work gets reorganized faster than people can retrain or move, and the gains never reach most of them.
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As the cost of generating text, images, and code collapses, the scarce input becomes the human capacity to check, attribute, and stand behind what gets produced.
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The same tools that make institutions more capable can concentrate power, unless rights of appeal and contest advance alongside them.
None of these is inevitable.
Each is a consequence of neglect, and neglect can be reversed.
Human flourishing over the next decade depends on a set of sociotechnical grand challenges.
Summary of recommendations
Large, coordinated investments in the human and institutional side of the AI transformation. They span identity, privacy, markets, governance, work, and knowledge. They share an architecture, and they share a method. No single sector can deliver any one of them alone.
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As fake documents, biometrics, and synthetic personas approach zero cost, we need ways to prove a real, unique human is present without revealing who they are.
AI gives everyone a personal detective; the answer is not blanket secrecy or full exposure but tools that let people reveal exactly what a situation calls for and nothing more.
When a convincing fake costs nothing to make, knowing where content came from becomes essential to a shared reality.
The human record that trains these models was taken at almost no cost; the people who created it deserve a real market and durable compensation, which the companies’ own measurements already make possible.
AI agents are most useful when they pool what each one knows, and that requires trust built the way humans build it, across providers rather than inside walled gardens.
Media that rewards outrage and obscures who agrees with whom can be redesigned to surface common ground while representing real disagreement fairly.
The authority that thriving communities generate has to translate into real power over resources, which means modernizing participation, representation, and the unglamorous work of implementation.
AI lowers the cost of surveillance and enforcement in ways that favor the executive; restoring balance means building equivalent capacity for oversight, contest, and appeal.
The bottleneck to AI’s productivity gains is not individual speed but whether organizations can be redesigned to absorb a surge of creativity and agency.
Models now generate hypotheses and drafts faster than peer review can sort them, and the same tools, aimed well, can reward genuinely original, silo-breaking work.
AI breaks the old bundle of teaching, learning, and credentialing, forcing schools to name the capacities that matter and certify what people actually know.
A workforce system built for mass layoffs at a single employer cannot handle the continuous, fine-grained reshaping of work that AI produces; it needs portable, interpretable credentials and real-time retraining.
The distinctive claim
There is a pattern in how societies absorb a new general-purpose technology. The institution that succeeds tends to mirror the architecture of the era’s dominant way of thinking.
The industrial age organized cognition around standardized accounting and the assembly line, and it produced hierarchical, divisional institutions to match: the corporation, the central bank, the chartered multilaterals of Bretton Woods. The internet age organized cognition around layered protocols and distributed routing, and it produced layered, cooperative bodies to match: the standards organizations, the messaging cooperatives, the open process of the Request for Comments.
Neural networks impose a third grammar. They represent things by their position in a rich space rather than by a single label. They combine differing inputs by weighting how each bears on the others, finding common structure without averaging away difference. They assign credit by tracing each contribution to its effect.
When the institution and the technology share a grammar, the gains arrive. When they don’t, the gains stall. Electrified factories delivered little for nearly two decades while they kept the layout of the steam-powered plant; the productivity came only once factories were redesigned around the distributed electric motor.
The wager of this coalition is that the institutions able to absorb AI will be the ones that instantiate these same moves at the scale of society. The work is to build them on purpose.
The papers
In Noema —
The fuller, public statement of the problem and the agenda: the three failure modes, the historical precedents from mass democracy to Taiwan’s digital governance, and the full set of sociotechnical grand challenges. The place to start.
Read in Noema (opens in a new tab)In Science —
The crisp engineering principle behind the agenda: why institutions come to resemble the cognitive technology of their age, and what it means to build in the shape of a neural network. The distinctive thesis, with the historical record and the technical mapping.
Coming soonWhat AI Can’t Build, a storyteller’s guide that turns these challenges into dramatic material for writers and creators, with a high-concept pitch and a writers’-room prompt for each one.
The summary presentation behind the recommendations.
Every institution we rely on was once unimaginable, until stories made enough people care to build it. The human challenges of AI are not policy abstractions. They are the raw material for the most important stories of the next decade, and most of them have not been told yet.
We made a guide for
the people who can tell them.
What AI Can’t Build takes each challenge and hands writers a high-concept pitch and a set of prompts to drop into the writers’ room: the woman fighting for the right to be different people in different parts of her life, the documentary maker whose airtight film meets an equally airtight rebuttal, the data contributor who is rich, essential, and completely anonymous.
See how we brought these ideas into a room with 100 TV writers.
Watch the video (opens in a new tab)See The Challenges
We are also working with independent creators to bring these challenges to life, one at a time, in plain language. Each short film takes a single problem, from proving you’re human online to paying people fairly for the data that trains AI, and shows why it matters and what a solution looks like.
First films arriving soon.
We are funding storytellers who weave these ideas into their work.
If you write, film, build games, or make things people watch, and you want to incorporate or reinterpret any challenge here, we want to support it.
You don’t have to explain the policy. You just have to make people feel what’s at stake.
This work was shaped by people who rarely sit at the same table.
AI researchers and social scientists, technologists and public servants, funders and civic builders, drawn from across regions and political perspectives. That range is not incidental. The method we advocate, finding common ground across real differences without suppressing them, is the method that produced the work itself.
ResearchTechnologyGovernmentPhilanthropyCivil SocietyBusinessEntertainmentMedia
Join the coalition
Reverse alignment is not one project. It is a portfolio of bets, in every sector, that only a broad coalition can sustain.
If you believe we should build for our social systems as ambitiously as we build for our algorithms, lend your name and help carry the work into your own field.